Our New Demo Program Proves You Can Get More Than What You Pay for
We’re sure you have heard the adage, “You get what you pay for”, right? Usually the expression refers to the concept that if something can be bought for a very low price it probably isn’t very good. But is this always the case? Do you always get what you pay for?We don’t think so.
Discount Two-Way Radio is so good and our prices so low that we often consider raising our prices just so people don’t fall into the mindset of “you get what you pay for.”
But instead of raising our prices, we created “The Demo” Program where qualified customers can test our RCA two-way digital radio equipment for free and with no obligation in order to prove that when it comes to two-way radios, Discount Two-Way Radio gives you more than what you pay for!
True Story: How “The Demo” Program Was Born
Not long ago, I received a phone call from a woman who oversaw an after-school program. She needed some two-way radios, had the budget to purchase them, but didn’t know anything about radios. I quoted her a price, and she instantly became skittish; suddenly reluctant to purchase. She didn’t believe professional grade RCA radios could be purchased for such a low price. In fact, she got a case of the “you get what you pay for” bug, and therefore didn’t feel comfortable making the purchasing decision on her own. So, she called in the school’s radio expert. The next thing I know, I’m talking with the school district’s Director of Risk and Emergency Management who also happens to be the Section Emergency Coordinator for Orange County’s Amateur Radio Emergency Service along with possessing a master’s degrees in Emergency Disaster Management and Technical Communications. The man knew two-way radios, but he didn’t know anything about RCA two-way radios. Furthermore, he wasn’t impressed with our low prices because he believed the radios were going to be junk like other brands that sell at low prices.
Now, at this point, I felt the sale was not moving in a positive direction. That’s when I had the idea of sending him a demo set of two-way radios for him to try at no cost and no obligation.Just like that, “The Demo Program” was born!
“You guys can really do that? Well, absolutely send them over and we’ll try them out,” was his response.
You Don’t Always Get What You Pay For…Sometimes You Get More!
When he received the demo units the next day, he was immediately impressed with both the quality of the equipment and the overall service we provided. Even more significant, however, was the fact that he realized at that moment that our low prices had zero correlation to poor quality. He understood that Discount Two-Way Radio provides true value from start-to-finish. He gave the thumbs up on buying the radios for the after-school program and the deal was done.
Not the End of the Story
Now that would be a perfect ending to the story if it stopped right there, right? Well it doesn’t. As it turned out he had just assumed the position of Director of Risk and Emergency Management role for the school district and realized his predecessor had purchased an entire supply of radio equipment that was inadequate for transmitting throughout the 24 steel and concrete constructed campuses that make up the school district. Because The Demo Program had convinced him of our exceptional radio quality, and our low prices afforded him the opportunity to stretch his radio budget much further, he replaced the entire communications system of the district with our RCA digital two-way radios.
Next time you hear the words, “you get what you pay for,” take a moment to reconsider that worn phrase. You might be passing up a great opportunity.
If you are interested in seeing how “The Demo Program” can work for you, give Discount Two-Way Radio a call at 800-895-5122.